High quality products with extraordinary customer loyalty.

For over 20 years, New Canaan Farms has been creating small-batch jams, sauces, salsas, and more that shoppers love. Each custom-created label directly reflects the quality and quantity of the fruits, vegetables and herbs that are abundant in our products, as well as the care that goes into each jar. We’d be honored to be featured on your store’s shelves.

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SPECIALTY FIRST

Made for independent retailers and gourmet shops.

Our products are handcrafted for stores like yours. We don’t sell to big box chains, which means you can offer something truly special and unique that your customers won’t find everywhere else. You won’t be undercut on price by a competitor down the street or lose your loyal following to Amazon. We’re proud to support small businesses and keep our focus on quality, relationships, and community.

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Store-Friendly Terms

  • Low minimums to make it easy to get started
  • $250 opening order minimum and $200 re-order minimum
  • Split cases of 12 within product categories to test new flavors with low risk
  • Flexible ordering options: online, by email, or with a quick call

Dependable Service

  • Most orders ship within 3 business days
  • Clear communication on any out-of-stock items so your shelves stay stocked
  • Partial shipments available to prevent delays

Sales Support

  • Eye-catching packaging designed to stand out
  • Sample jar program to encourage customer trial
  • In-store displays and point-of-sale materials
  • Monthly social media posts ready for sharing
  • Regular emails with specials and new product news

Loyal Following

  • Handcrafted small-batch products made with care
  • Fruit, vegetable, and herb-forward recipes packed with real ingredients and flavor
  • Unique flavor combinations that keep customers coming back
Private Label

PRIVATE LABEL

20 years of trusted partnerships

Bring the flavors of Utopia to your brand. With pricing equal to our wholesale rates (based on volume), private labeling is simple and seamless. Just choose your flavors, create your labels and we handle the rest.

For details or to get started, call us at 800-727-5267.